Programmatic Selling for Publishers : The only guide out there!

Introducing : First ever book that covers programmatic selling.

Are you a Programmatic sales person or an Aspiring programmatic professional?

If YES? This book is for you!

I am a seasoned Programmatic Sales manager having more than 7 years of experience in digital advertising & selling. This book will teach you

1. Core concepts of programmatic
2. Strategies to scale revenues
3. Identify key players to secure demand
4. Preferred deal strategy
5. Reality check of the Programmatic ecosystem
6. Video advertising strategy
7. Floor pricing strategy
8. Yield Optimization

In this eBook, I'll guide you through the essential aspects of programmatic selling, including important concepts, selling models, pricing models, ad exchanges, floor pricing strategy, and yield optimization. I’ll provide you with practical tips and best practices to help you maximize your revenue and reach your advertising goals.

Table of Content

Chapter 1: Introduction to Programmatic Selling.
Chapter 2: Getting Started with Programmatic Selling.
Chapter 3. Important Concepts in Programmatic Selling.
Chapter 4. Selling Models in Programmatic Selling.
Chapter 5. Pricing Models in Programmatic Selling.
Chapter 6. Discovering Ad Exchanges and Ad Networks.
Chapter 7. Floor Pricing Strategy in Programmatic Selling.
Chapter 8. Master Yield Optimization in Programmatic Selling.
Chapter 9. Million-dollar strategies to ace Programmatic.
Chapter 10. Conclusion
Things that will make you achieve 100% programmatic success. [IMPORTANT].
The Reality Check [IMPORTANT].